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List experiments
Create an experiment
Retrieve an experiment
Update an experiment
Archive an experiment
Unarchive an experiment
Start an experiment
Pause an experiment
Conclude an experiment
List an experiment's arms
Replace an experiment's arms
Retrieve an experiment's results

Start an experiment

Starts a draft experiment, or resumes a paused one: each of its paywall locations starts splitting end users between the arms.

Guide: Feature flags and A/B tests

POST
/api/v1/projects/{projectId}/experiments/{experimentId}/start

Authorization

AuthorizationBearer <token>

A project secret key: vh_sk_... for production, vh_sk_test_... for test. Keep it on your servers.

In: header

Path parameters

projectId*string

The project's id, proj_.... A secret key works only in the project it belongs to.

experimentId*string

The experiment's id, exp_....

Examples

curl -X POST "https://api.voidhash.com/api/v1/projects/proj_tz4a98xxat96iws9zmbrgj3a/experiments/exp_c6v8b3n5q0w2e7h7d2k9m4x1/start" \  -H "Authorization: Bearer vh_sk_..."
{  "id": "exp_c6v8b3n5q0w2e7h7d2k9m4x1",  "projectId": "proj_tz4a98xxat96iws9zmbrgj3a",  "name": "Onboarding paywall pricing",  "description": "The monthly-first paywall against the annual-first one after onboarding.",  "hypothesis": "Leading with the annual plan brings more new subscriptions.",  "status": "running",  "primaryMetricEventName": "$subscription.created",  "secondaryMetricEventNames": [],  "paywallLocationIds": [    "pw_loc_m4x1c6v8b3n5q0w2e7h7d2k9"  ],  "winningVariantId": null,  "featureFlagId": "ff_k9m4x1c6v8b3n5q0w2e7h7d2",  "isArchived": false,  "startedAt": "2026-03-02T09:00:00.000Z",  "endedAt": null,  "createdAt": "2026-02-27T15:20:00.000Z",  "updatedAt": "2026-03-02T09:00:00.000Z"}
{  "error": {    "type": "invalid_request",    "code": "string",    "message": "string",    "param": "string"  }}
{  "error": {    "type": "unauthenticated",    "code": "invalid_api_key",    "message": "This secret key is not valid."  }}
{  "error": {    "type": "permission_denied",    "code": "permission_denied",    "message": "Insufficient permissions."  }}
{  "error": {    "type": "not_found",    "code": "project_not_found",    "message": "There is no project proj_tz4a98xxat96iws9zmbrgj3a, or this credential cannot use it.",    "param": "projectId"  }}

{  "error": {    "type": "conflict",    "code": "experiment_already_running",    "message": "Experiment exp_c6v8b3n5q0w2e7h7d2k9m4x1 is already running."  }}

{  "error": {    "type": "internal",    "code": "internal_error",    "message": "Something went wrong on our side. Try again, and contact support with the Request-Id header if it keeps failing."  }}

Response body

application/json

application/json

application/json

application/json

application/json

application/json

application/json

Errors

StatustypecodeWhen
409conflictexperiment_already_runningWhen the experiment is running, concluded or archived.
409conflictexperiment_concludedWhen the experiment is running, concluded or archived.
409conflictexperiment_archivedWhen the experiment is running, concluded or archived.
409conflictexperiment_not_startableWhen a placed paywall has no deployed build or a location runs another experiment.

It can also fail with the errors every operation shares, such as unauthenticated; see Errors.

More in Experiments

  • List experiments GET
  • Create an experiment POST
  • Retrieve an experiment GET
  • Update an experiment PATCH
  • Archive an experiment POST
  • Unarchive an experiment POST
  • Pause an experiment POST
  • Conclude an experiment POST
  • List an experiment's arms GET
  • Replace an experiment's arms PUT
  • Retrieve an experiment's results GET

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On this page

AuthorizationPath parametersExamplesResponse bodyErrorsMore in Experiments