Analytics

Product analytics with revenue built in

Track what users do in your app alongside what they pay. Explore funnels, retention and subscription metrics with built-in reports, custom dashboards and SQL.

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Analytics
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Query
Revenue
Subscribers
Trials
Churn
Audience
Paywalls
Acquisition
DashboardsGrowth weeklyMaya is editingmato
DateLast 30 days11 Oct – 10 Nov
Growth weekly
MRR, revenue and trial conversion for Monday’s review
MRR
MRR · last 30 days
$48,210latest · +12.4% vs previous period
MRRPrevious period
Revenue by store
Revenue · split by store · last 30 days
$61,94018.2% vs previous period
App StoreGoogle PlayStripe
Trial conversion
Funnel · last 30 days
Note

Annual is carrying the month. Watch weekly: it is the first to churn.

TypeRetentionLast 3 months · Week
CohortPeopleWeek 0Week 1Week 2Week 3Week 4
Oct 51,204100%64%52%46%43%
Oct 121,318100%66%55%49%
Oct 191,286100%69%58%
Oct 261,402100%71%
Nov 21,377100%

Explore conversion and retention

Build a funnel to find where users drop off. Compare retention across cohorts or follow the paths users take through your app. Save your reports to shared dashboards.

QueryActive by store
SELECT store, count() AS active
FROM subscriptions
WHERE is_active
GROUP BY store
storeactive
app_store2406
google_play1108
stripe298
3 rows

Query your data with SQL

Write read-only SQL queries across events, subscriptions and revenue with VoidQL. Save queries for reports you need regularly.

Built-in reports

Open reports for revenue, subscribers, trials and churn as soon as your data starts coming in.

Real-time overview

Monitor active users, today’s revenue, MRR and ARR from your overview.

Compare user cohorts

Save groups of users as cohorts and compare their behavior in your reports.

Ads and attribution

Connect Meta and see which campaigns bring in paying users.

Build your first paywall

Join the alpha waitlist. We’ll email you when your invite is ready.

Discord

Ask questions, share your work and talk to the team.

Join the server

Docs

Install an SDK, build your first paywall and explore the API.

Browse docs